Good News Friday: A Starbucks Boycott Backfires

I don't drink a lot of coffee. Carlos and I usually have one cafe con leche with breakfast and then we're good for the day. But I do enjoy stopping in at Starbucks every so often for a little cappuchino and a nosh.

And, well, now I love it even more--even if the closest Starbucks is 27 miles away. It might well be worth the drive.

And, apparently, I'm not the only one feeling the love.

After confronting Starbucks CEO Howard Schultz at last week's annual Starbucks shareholders' meeting, a furious Maggie Gallgaher from the National Organization for Marriage [NOM] announced an international boycott against the  company because, as Maggie slobberred, "purchasing a cup of Starbucks equals support for gay marriage."

Uh-oh. Sounds bad. Except.

"We're not seeing any impact," says Starbucks spokesman Zack Hutson. 

In fact, it appears that NOM's attack has endeared Starbucks to the public. The company has risen significantly since the "boycott" and sales are way up. Plus, by as margin of almost 10-to1, more people have thrown their support, via an internet Thank You to sStarbucks than have pledged to join a NOM boycott.

And that sends a message to other Fortune 500 companies that defending LGBT rights, and marriage equality, is safe political ground, and good for business.

Now, suddenly, NOM isn't talking. But that may have to do with certain documents revealing the underhanded way that organoizatyoion works having been released. So, they're on the defensive now. They could use a coffee break. Too bad they have no place to go.

source